Over the last centuries, marketing ways have changed. We saw the rise of Radio platforms from the start of the 20th century. Then TVs changed radios, and today we have the internet. Smartphones, laptops, and pads gave with internet connection gave us a chance to build our brand. But don't be limited to personal brand, Jeff Bezos created the biggest commerce brand in the world with the help of the Internet.
Marketing techniques have changed with the development of Instagram, Facebook, Twitter, etc. Today we will focus on Instagram marketing tricks and hidden secrets that you should be aware of.
1 Billion people use Instagram every month.
That's not a dream; it's a fact. More than 1 billion people use Instagram every month, and you should not miss this chance. 1 Billion people with passion, desire, love, and attraction to different things. Choose an industry and focus on quality. There will be thousands of people who will come and convert as your fan/buyer.
2. Think internationally.
As we have mentioned above, billions of people visit Instagram every month. More than 88% of those visitors are international people. So, 12% is from the US population and 88% for the rest of the world. So, we understand that you should also focus on international products and services. Not limit yourself to US residents as you will lose tons of money.
3. The young generation around the globe loves Instagram.
As we already know, 70% of Instagram users are under 35. So, when you choose your product or service, try to make it focused on the young generation.
4. Cross promote your product/service
When it comes to building a brand or using marketing techniques, cross promoting is very important. Keep in mind that nothing lasts forever. As Warren Buffett said, put eggs in different baskets. Don't depend on a single way of promotion. That's why you should cross-promote your brand, product, or service. As we have found, 95% of Instagram users use YouTube daily, so start promoting YouTube channel through the Instagram account.
5. Virality with Power likes
As you know, every online platform has its algorithm. That's how you may get new followers and engaged fans. Some advanced marketers back in 2015 discovered that power likes are important to go viral on Instagram. When we mention viral nature, we mean getting top position on specific search queries. So, what's power likes? We can understand power likes with two different option.
First, we can name as super likes for Instagram. Super likes are action from people who actively engage and comment on your content. It's hard to get that kind of fans nowadays. That's why Social Wick has created a stunning platform where you can get super likes for Instagram.
Another source of power likes has already established an account. For example, with tested and proven methods, we say that if you get likes from big accounts (minimum 50K followers), then you will have chance to go viral and get on top of the charts for specific keywords.
It's better to go with the first option, as it will be a cheaper, comfortable and efficient way for your marketing approach.