The significant growth of Instagram over the last two years is a sign of big marketing potential for brands.
Before you start using Instagram as a marketing channel, you should understand how it works and how you can use this opportunity to market your brand. First of all, you will need to grow your account.
1. Use popular hashtags
Since you make sure that your profile is fully optimized with a memorable profile picture and a compelling bio, it’s time to think about growing your audience. Hashtags are the shortest way to do so. But you will need to find some hashtags that are popular in your industry. Look through the posts of influencers and pay attention to which hashtags they use and write them down. You can also use hashtags in the comment section instead of the main post.
2. Build relationships
Find some brands, people, and media companies in your industry and follow their accounts. Don't forget to interact with a few of their posts. Like or comment on them, and they may follow you back. Accounts with a larger audience than you can help give you a shout out. Engage them to do so. Sometimes you will need to pay for this kind of promotion. As soon as you start creating great content, they will most likely also begin to shout out without paying them.
3. Comment on others’ photos
As Instagram’s popularity has significantly grown, almost nobody gets surprised by your likes. So, if you want to get their likes too, you will need to interact further. They will get way more interaction and, most likely, even follow-backs if you leave comments instead of merely liking their posts.